RIYADH – Deloitte is significantly increasing its investment in Saudi Arabia, bolstering its long-standing presence in the Kingdom with new initiatives aimed at doubling growth over the next three years. The firm’s revenue expansion will focus on strategic partnerships with key clients, particularly in the areas of digital transformation and AI.
In an interview with Arab News during the LEAP 2025 Tech Conference in Riyadh, Patrycja Oselkowska, Growth Leader at Deloitte Middle East, emphasized that the company views its future in Saudi Arabia as essential. “Our presence in the Kingdom dates back over 100 years, and we see our future in the Kingdom. We’ve recently launched our new headquarters in the King Abdullah Financial District, and we are very proud of it,” she said.
Rather than pursuing broad market expansion, Deloitte aims to distinguish itself by serving as a trusted advisor on clients’ most complex challenges, leveraging deep industry expertise. “The way we differentiate in the market is by providing very in-depth industry expertise,” Oselkowska added.
Deloitte is serving as the official Innovation & Emerging Technology Partner at LEAP 2025 for the third consecutive year. At the event, Deloitte is showcasing interactive booths with discussions on generative AI, sustainability, cybersecurity, cloud alliances, and digital transformation.
Oselkowska noted that digital transformation is accelerating across sectors in the Middle East, with generative AI (GenAI) being a game-changer. Deloitte’s recent “State of AI” report found that over 80% of Middle Eastern organizations feel the pressure to adopt AI, but nearly half struggle with talent shortages and technological capabilities.
To stay ahead of this shift, Deloitte has introduced its GenAI-powered tool, Tax Genie, which aims to deliver innovative tax services for both clients and internal teams. Oselkowska also spoke on the future of digital banking in Saudi Arabia, which is evolving under the Saudi Central Bank’s licensing processes. While fully digital banks have not yet been introduced, the framework is progressing to support this shift.
Cybersecurity remains a major challenge, especially for digital banking platforms that need to maintain consumer trust. Deloitte’s research on Trust ID revealed that Gen Z consumers in Saudi Arabia have a high level of trust in financial services, emphasizing the importance of security for digital banks.
At LEAP 2025, Deloitte also launched its Silicon-2-Service (S2S) offering, a framework designed to accelerate AI adoption in the Middle East. The S2S framework provides end-to-end support for businesses implementing sovereign AI capabilities, covering strategy, design, deployment, and optimization.
Yousef Barkawie, AI and Data Leader at Deloitte Middle East, stated, “With the rollout of our Silicon-2-Service offering in the region, we are enabling adoption and providing access to cutting-edge innovation at a large scale. We support clients across both public and private sectors through their entire AI journey.”
The S2S framework is part of Deloitte’s broader commitment to supporting the Middle East’s digital economy by fostering an ecosystem where AI drives innovation and tangible outcomes, in compliance with each country’s unique regulations.
