Maseera Holding for Financial Investments has acquired ADVA, designating it as its dedicated technology and data analytics hub for North Africa. This acquisition is a key move in Maseera’s regional expansion strategy, supported by 2PointZero’s $1 billion investment in building a transcontinental platform for financial inclusion.
ADVA, a consumer finance platform, specializes in offering tailored financing for essential services like healthcare and education. Its AI-driven credit scoring model utilizes alternative data, such as mobile usage insights, to underwrite first-time borrowers and unlock access to credit. This acquisition will enable ADVA to focus on Egypt’s consumer finance market, developing financial products that cater to underserved populations.
Maseera plans to integrate its advanced AI technologies with ADVA’s platform, transforming the digital finance landscape by creating faster, more inclusive, and personalized lending solutions. The goal is to enhance credit access for historically underserved groups in Egypt, particularly low and middle-income individuals.
This strategic acquisition further aligns with Maseera’s mission of delivering accessible and affordable financial services, creating significant opportunities for economic inclusion in Egypt and beyond.
