Dubai, UAE — Digitas, a connected marketing agency under Publicis Groupe Middle East, has been awarded Platinum Partner status by Optimizely, becoming the only regional agency to hold this distinction in both the UAE and Saudi Arabia. This milestone highlights Digitas’ deep technical expertise, strategic leadership, and commitment to delivering transformative digital experiences in high-growth markets.
Praveen Prabhakaran, General Manager at Optimizely, praised Digitas as a standard-setter for digital innovation and noted the agency’s recent accolade as Optimizely’s 2024 Partner of the Year for the Middle East and Africa. Platinum status grants Digitas access to exclusive platform features, early product releases, advanced training, and priority support, enabling more agile, data-driven, and personalized client solutions.
Digitas CEO Kareem Monem emphasized that the recognition reflects the agency’s dedication to advancing customer experience and delivering smarter, faster, and more adaptable solutions powered by Optimizely’s industry-leading Digital Experience Platform.
With clients spanning telecom, public services, and more, Digitas is now uniquely positioned to drive digital transformation and elevate audience engagement across the region. The Platinum status is effective immediately and will guide key client initiatives launching in 2025.
