London, October 8, 2025 — Zindigi, powered by JS Bank, has won the “Best Banking-as-a-Service (BaaS) Provider” award at the prestigious Finovate Awards 2025 in the United Kingdom. The global accolade recognizes Zindigi’s pioneering role in digital finance and highlights Pakistan’s growing influence in the global fintech ecosystem.
Transforming Financial Access Through Open Banking
Zindigi’s Banking-as-a-Service platform is an open banking initiative designed to help non-banking companies embed financial services directly into their platforms. Using Zindigi’s secure and scalable APIs, businesses can seamlessly integrate digital accounts, instant payments, debit cards, and micro-lending—essentially transforming any enterprise into a fintech operator capable of offering end-to-end financial experiences.
With more than 100 million unbanked and underbanked citizens, Pakistan stands to benefit immensely from Zindigi’s approach. By reducing entry barriers for businesses and expanding financial access for individuals, Zindigi is helping to build the foundation of a digital-first, inclusive economy.
Empowering Businesses and Consumers Alike
Zindigi’s BaaS infrastructure serves as a financial backbone for startups, SMEs, and large enterprises, enabling them to launch innovative digital products and unlock new revenue streams. For consumers, it translates into greater financial choice, affordability, and convenience, empowering millions to participate in Pakistan’s evolving digital economy.
“Our mission is clear—Zindigi exists to emerge as Pakistan’s unicorn,” said Faisal Khalid, Chief Product Officer at Zindigi.
“This global recognition highlights our commitment to financial inclusion and validates our vision to build an agile, tech-driven ecosystem shaping the future of Pakistan’s economy.”
Powering Pakistan’s Digital Ecosystem
Zindigi’s BaaS platform is already fueling some of Pakistan’s most vibrant digital ecosystems—spanning telecommunications, payments, ride-hailing, gaming, and SME enablement. The Finovate recognition reinforces the country’s potential as a fintech innovation hub, proving that Pakistan’s digital transformation efforts are being acknowledged and celebrated on the world stage.
