Kuala Lumpur / Dubai — October 13, 2025:
Malaysian fintech company Axaipay (Axai Digital Sdn. Bhd.) has signed a Memorandum of Understanding (MoU) with the E3 Middle East Entrepreneur Network (E3HUBS) to facilitate cross-border business collaboration and digital payment enablement for UAE-based entrepreneurs expanding into Malaysia and Australia.
The agreement was formalized during the Expand North Star 2025 event in Dubai, witnessed by Anuar Fariz Fadzil, CEO of the Malaysia Digital Economy Corporation (MDEC), and attended by Tengku Sirajuzzaman Tengku Mohamed Ariffin, Malaysia’s Ambassador to the UAE, along with Fahmy Ansara Dahalan, Chairman of the Malaysian Business Council UAE.
Representing the partners were Dr. Terry Yee, CEO of Axaipay, and Suzaan Lim, Managing Partner of E3HUBS.
Under the MoU, Axaipay will serve as the Preferred Payment Partner within the E3HUBS ecosystem, providing secure, compliant, and scalable payment gateway solutions for entrepreneurs expanding into Malaysia and Australia. E3HUBS, meanwhile, will leverage its startup network to support business incubation, mentorship, and international market access.
The collaboration focuses on four strategic pillars:
- Market Expansion Support: Streamlined merchant onboarding and cross-border payment acceptance.
- Training & Capacity Building: Joint mentorship and workshops on payments, compliance, and e-commerce.
- Program Integration: Embedding Axaipay’s payment technology into E3HUBS initiatives such as LEAP, Chaos Leadership, and PowerGroups.
- Innovation Pilots: Launching fintech-driven projects to support regional entrepreneurship.
“This partnership bridges Malaysia’s payment innovation with the UAE’s vibrant entrepreneurial ecosystem. Together, we aim to simplify cross-border commerce and enable startups to scale confidently,” said Dr. Terry Yee, CEO of Axaipay.
“Through Axaipay’s innovation and E3HUBS’ ecosystem, we are empowering UAE startups to confidently expand into Malaysia and Australia,” added Suzaan Lim, Managing Partner of E3HUBS.
The alliance reinforces Malaysia’s growing role as a regional fintech hub and supports financial inclusion and startup growth across the ASEAN and MENA regions.
