Manama, Bahrain – Zain, a leading digital lifestyle and ICT solutions provider operating across eight markets in the Middle East and Africa, has been ranked the number one telecommunications company in the MENA region on Forbes’ “World’s Best Employers 2025” list. The company also secured the top spot in Kuwait and was ranked among the top three employers region-wide.
The global Forbes ranking, which evaluates 900 companies from over 50 countries, is based on insights from more than 300,000 employees worldwide. Companies are measured on workplace satisfaction, career advancement opportunities, and overall reputation—with a strong emphasis on employee feedback.
Zain’s recognition reflects its long-term commitment to workplace excellence, diversity, and digital innovation. The honor comes shortly after the company’s MSCI ESG rating upgrade to “A” in September 2025, further underscoring its sustainability leadership.
At the heart of Zain’s talent strategy lies its five-year “4WARD – Progress with Purpose” roadmap, which integrates ESG, Inclusion, Diversity, and Equity (IDE) initiatives into every facet of its operations. Through programs such as “WE SUCCEED” (for leadership succession), “BE WELL” (for mental health support), and “WE ABLE” (for accessibility and inclusion), Zain has established itself as a pioneer in responsible and human-centric business practices.
The company’s “UNITY” cultural transformation program promotes customer-centricity and purpose-led innovation, while its Innovation Policy and ZAINIAC platform encourage employees to co-create solutions that redefine digital experiences.
Zain has also introduced progressive measures to empower women and youth, including initiatives like “WE” and “NOVA”, which focus on closing gender and technical skill gaps, and “Generation Z”, a leadership development program for young graduates. Partnerships with IE University and global organizations such as The Valuable 500 and the International Labour Organization (ILO) further strengthen Zain’s role as a global advocate for inclusive and sustainable growth.
A company statement noted:
“Zain is taking responsible business action by building a thriving, diverse, and inclusive workplace—creating the world we all want. Beyond providing life-enriching digital services, we remain committed to fostering an ecosystem that drives systemic change and connects people with purpose.”
