Dubai — Bridge Alliance has officially welcomed du, a leading UAE telecom operator, as its newest member — marking a significant step in expanding Internet of Things (IoT) collaboration and 5G connectivity across the Middle East and Asia Pacific.
The membership agreement was signed during GITEX GLOBAL 2025 in Dubai, where both organizations announced plans to co-create IoT solutions, exchange best practices, and enhance cross-border connectivity for enterprises.
Accelerating Global IoT Synergies
Bridge Alliance, which connects 35+ telecom operators worldwide, has long been a driver of cross-operator innovation, enabling members to share expertise, streamline partnerships, and deliver unified IoT solutions globally.
Through this partnership, du — a national leader in 5G-Advanced, ICT infrastructure, and digital services — will gain access to Bridge Alliance’s global ecosystem, expanding its reach beyond the UAE. The collaboration will unlock new IoT opportunities, allowing enterprises in Asia Pacific (APAC) to connect seamlessly with the UAE market, and vice versa.
Key benefits include:
- Global IoT reach and cross-border connectivity through Bridge Alliance’s network.
- Collaborative innovation with global technology leaders.
- Platform-based solutions serving diverse business verticals.
- Enhanced market presence for both organizations across APAC and the Middle East.
Leadership Perspectives
Karim Benkirane, Chief Commercial Officer at du, said:
“Joining Bridge Alliance represents a significant milestone in du’s journey toward global expansion and innovation. As we continue to harness AI and drive technological transformation, this collaboration allows us to leverage the collective expertise of over 35 global operators to deliver enhanced IoT solutions for our customers.”
Dr. Ong Geok Chwee, CEO of Bridge Alliance, added:
“We are delighted to welcome du as our first-ever member operator in the UAE. Their innovative approach and strong market presence make them an invaluable addition to our footprint. Together, we will accelerate IoT innovation and create solutions that benefit enterprises in both Asia Pacific and the UAE.”
Expanding Regional Reach
du’s inclusion marks Bridge Alliance’s first member in the UAE, building on existing partnerships with stc in Bahrain, Kuwait, and Saudi Arabia, and significantly strengthening its Middle East presence.
Enterprises seeking IoT connectivity between the UAE and APAC can now access unified, interoperable solutions through Bridge Alliance and du, reinforcing their shared vision of a digitally connected, AI-enabled future.
