Zain KSA, the leading telecom and digital services provider in Saudi Arabia, has announced its role as the Presenting Partner for the 2024 Saudi Games, set to take place from October 3 to October 17 in Riyadh. This marks Zain KSA’s second consecutive year as a sponsor. The strategic partnership was formalized during a signing ceremony with Saudi Games, represented by its CEO, HRH Princess Dilayl bint Nahar Al Saud, and Zain KSA, represented by Vice President of Corporate Communications, Eman Abdullah Al-Saidi.
By sponsoring the third edition of Saudi Arabia’s largest national sporting event, Zain KSA emphasizes its strategy to position the Kingdom as a global sports hub. This partnership aims to empower young Saudi athletes, preparing them to represent the Kingdom in international competitions while aligning with Saudi Vision 2030’s goal of promoting a vibrant society, healthy lifestyles, and improved quality of life. Furthermore, it supports Zain KSA’s corporate sustainability strategy, which focuses on youth empowerment and broader human, social, and economic development goals.
HRH Princess Dilayl bint Nahar Al Saud stated, “Organizing the third edition of the Saudi Games showcases the sustainability and progress that have defined our national transformation journey since its inception. This initiative aligns with the goals of Saudi Vision 2030, which aim to create a vibrant society and a thriving economy. It also underscores our leadership’s commitment to advancing this vital sector and empowering current and future generations of Saudi athletes. Additionally, it highlights the Kingdom’s global standing in hosting major international tournaments, leading up to the 2034 Asian Games and the FIFA World Cup in Riyadh, in collaboration with our public and private sector partners.”
Eman Abdullah Al-Saidi emphasized the importance of Zain KSA’s partnership with the Saudi Games, stating, “Our collaboration demonstrates Zain KSA’s dedication to enhancing the sports sector in the Kingdom in line with Saudi Vision 2030 objectives. This initiative is crucial for nurturing young talent and elevating the aspirations of athletes, making a tangible difference by empowering our youth to innovate, achieve, and excel. We are committed to utilizing innovation and technology to enhance the sports sector and support the organizations overseeing it. As part of this effort, we will provide Saudi Games 2024 with cutting-edge digital infrastructure, ensuring optimal internet services through Zain KSA’s robust 5G network.”
