Sparklo, a UAE-based global cleantech company, has reached a significant milestone in its mission to transform recycling and promote sustainability. Over the past year, the company has expanded its network of innovative reverse vending machines (RVMs), called Sparklomats, from 100 to over 300 across the MENA region. Sparklo’s efforts have resulted in the collection of over 50 million bottles, achieving an impressive 1000% year-on-year growth. Currently, the company processes more than 200,000 bottles and cans daily, thanks to its advanced UAE-based technology.
Sparklo has developed key strategic partnerships with both private and government entities in the MENA region, collaborating with major players such as ADNOC, Lulu, Carrefour, Dubai Municipality, and the Environmental Agency Abu Dhabi (EAD). As part of the “Mission to Zero” initiative with EAD, Sparklo is actively contributing to waste reduction efforts across the Emirate.
Maxim Kaplevich, founder and CEO of Sparklo, emphasized the company’s focus on bridging the gap between consumers and recycling facilities: “While many factories can process raw materials, the challenge lies in building the infrastructure for waste collection. Sparklo addresses this by creating a strong collection network and motivating individuals to recycle through rewards and positive incentives.”
Unlike deposit-based recycling systems in countries like Germany and Scandinavia, Sparklo’s approach is centered on rewarding users for recycling. For example, through its recent partnership with Yango, Sparklo users can receive discounts on taxi rides in exchange for depositing bottles, offering instant rewards that encourage participation in eco-friendly practices.
While the MENA region remains a core focus, Sparklo is rapidly scaling its operations globally, targeting new markets in Asia and the CIS. The company is already active in countries such as the UAE, Saudi Arabia, Oman, Qatar, India, Thailand, Vietnam, Kazakhstan, and Georgia, and plans to further expand its reach.
Sparklo’s success is a testament to its innovative, technology-driven approach to recycling, and the company invites potential partners to join its mission of creating a more sustainable future through cutting-edge recycling solutions.
About Sparklo
Sparklo is a global cleantech company based in the UAE, revolutionizing recycling through its innovative reverse vending machines (RVMs), known as Sparklomats. The company motivates users to recycle plastic bottles and aluminum cans by offering engaging rewards. With operations in over ten countries, Sparklo is making a significant impact on global sustainability efforts by encouraging individuals to adopt eco-friendly habits.
