Taager, the leading social e-commerce platform in the MENA region, has successfully closed a $6.75 million pre-Series B funding round, led by Africa-focused tech growth fund Norrsken22. This oversubscribed round also saw participation from Endeavor Catalyst, Beltone VC, and existing investors including 4DX Ventures, RAED Ventures, BECO Capital, and Breyer Capital.
The funding will enable Taager to further fuel its growth across the Middle East. Social e-commerce, which combines social media interaction with online shopping, has become a dominant shopping method globally, and is predicted to reach $2.5 trillion in revenue by 2025. In the MENA region alone, it has already surpassed $14 billion, making up more than 30% of all e-commerce sales.
Taager addresses the challenges faced by social sellers in the region, including complex supply chains, lack of capital, and difficulty reaching diverse consumer bases. Through its platform, Taager provides access to a trending product catalog, pricing and marketing insights, end-to-end logistics, financing options, and tools to optimize business profitability.
The company is leveraging machine learning and generative AI to enhance its operations and provide more intelligent and efficient services to merchants. Taager’s mission is to empower individuals, especially women and young people, to start and scale profitable social e-commerce businesses, with an emphasis on sustainability and financial independence.
With over 45,000 social sellers on its platform, Taager aims to expand its product offerings, improve its data insights, and scale its operations across the MENA region. This funding will help the company grow five times over the next few years.
