The Local Organizing Committee for the AFC Asian Cup Saudi Arabia 2027 has announced the pilot launch of “Ahlan,” a unified digital identity app designed to streamline the fan experience for major football tournaments in the Kingdom. Available on both iOS and Android, the platform integrates every stage of the spectator journey—from initial planning and ticket purchasing to transportation logistics and stadium entry—into a single digital interface.
The application’s pilot phase is set to activate during the Round of 16 and final stages of the AFC Champions League Elite 2026. This initial rollout serves as a critical test for operational readiness before the app is fully deployed for the AFC Asian Cup Saudi Arabia 2027. By digitizing the fan journey, the initiative supports the broader goals of Saudi Vision 2030, aiming to enhance the quality of sports tourism and attendance through modern technology.
