New Nairobi Branch Marks a Significant Milestone in Mindware’s Regional Growth Strategy
NAIROBI, KENYA, 24th February, 2025: As part of its strategic expansion, Mindware, a leading
value-added distributor (VAD) in the Middle East and Africa, proudly announces the opening of its
brand new office in Kenya, which will also serve as its East African headquarters. This milestone
reinforces Mindware’s commitment to strengthening its presence in the MEA region and delivering
world-class IT solutions to its growing network of partners and customers.
Spiros Rafailovits has been appointed as the Territory Manager for East Africa, leading a dedicated
team of locally-based professionals to drive business growth and to deepen channel partnerships.
Nicholas Argyrides, Regional Vice President, Gulf & East Africa at Mindware will oversee operations.
Located in Nairobi’s vibrant Westlands Business District, the new office offers strategic proximity to
vendors, partners, and key stakeholders. Mindware’s presence in Kenya will enable faster response
times, enhanced local support, and stronger engagement with the East African partner ecosystem.
“Mindware’s expansion into Kenya is a strategic move driven by the country’s rapid economic growth
and its position as a leading technology hub in Africa. With a thriving digital economy and increasing
demand for IT infrastructure, cloud solutions, cybersecurity, and AI, our aim is to provide localized
support to our channel partners. Through concrete global vendor partnerships and by investing in
technical training, financial support, and market awareness initiatives, we are committed to
accelerating digital transformation in Kenya and beyond. Our mid-term vision is to establish Kenya
as our East African hub while expanding into Uganda, Tanzania, Rwanda, and Ethiopia,” said
Nicholas Argyrides.
In the coming weeks, Mindware will be hosting an official inauguration event, bringing together key
stakeholders, industry leaders, technology vendors, and regional partners. The Mindware East Africa
launch event will serve as an opportunity to share the company’s vision for the region, strengthen
collaborations, and explore new growth opportunities.
Mindware has multiple, long-standing partnerships with global technology vendors, including Dell
Technologies, Oracle, Microsoft, RSA, and Broadcom, delivering best-in-class solutions in
infrastructure, networking, cybersecurity, artificial intelligence, and cloud computing. Through such
strategic alliances, Mindware is poised to bring advanced technology solutions to businesses across
Kenya and East Africa.
“We are thrilled to establish our first office in Kenya, a key step in our East African expansion. Kenya’s
dynamic tech landscape and strong economy make it the perfect hub for Mindware to grow and
strengthen partnerships. We are committed to empowering businesses across Kenya and the region
with cutting-edge technology,” said Spiros Rafailovits, Territory Manager, East Africa at Mindware.
-Ends-
About Mindware
Mindware, a leading IT distributor in the Middle East and Africa (MEA) region, takes pride in offering
top-quality global brands to over 7,500 partners with legal entities in 13 countries. With a rich history
dating back to 1991 and headquartered in Dubai, UAE, Mindware’s unwavering commitment spans over three decades, empowering businesses with cutting-edge IT solutions, AI technologies, and
fostering digital transformation. Mindware’s comprehensive offering encompasses a selection of
leading brands in infrastructure, networking, security, storage, and artificial intelligence solutions. As
part of its Value-Added Distribution (VAD) methodology, Mindware goes the extra mile to provide
supplementary value-added services to its reselling partners including pre-sales consultancy,
implementation services, local technical support, AI enablement, marketing enablement tools, and
multiple channel-enabling programs. Supported by strategically positioned logistic centres in key
locations, Mindware ensures seamless distribution across all channels, efficiently catering to the
needs of its esteemed partners and customers in both traditional IT and emerging AI landscapes.
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