The Emirates Publishers Association (EPA) has forged a strategic partnership with Network International, the premier digital commerce enabler in the Middle East and Africa, by signing a Memorandum of Understanding. This collaboration is set to revolutionize the UAE publishing sector by introducing advanced digital payment solutions, aimed at streamlining the sales process and reducing financial burdens for local publishers.
Under the new agreement, UAE publishers will enjoy more competitive rates on both local and international payment cards and benefit from lower fees on online transactions. Network International will provide its state-of-the-art payment processing services, ensuring secure and efficient transactions for the publishers.
Rashid Al Kous, Executive Director of EPA, stated that this partnership is in line with the association’s commitment to modernizing and enhancing the operational efficiency of the publishing industry in the UAE. It supports member publishers by addressing their challenges and improving competitiveness and sustainability.
“This collaboration with Network International is a key part of our strategy to integrate innovative practices into publishing, particularly through the adoption of cutting-edge digital payment technologies that enhance transaction security and streamline the book sales experience,” said Al Kous.
Jamal Al Nassai, Group Managing Director for Merchant Services at Network International MENA, expressed enthusiasm about the partnership, noting, “We are eager to deploy a variety of advanced digital payment solutions that will redefine operations for UAE publishers. This initiative aligns with our ongoing efforts to provide added-value services and continue leading payment innovation in the region.”
About The Emirates Publishers Association:
Founded in 2009 by Sheikha Bodour bint Sultan Al Qasimi, the EPA is a non-profit organization dedicated to advancing the publishing industry in the UAE. It supports Emirati publishers, promotes local intellectual property, and represents the national publishing sector on international platforms.
About Network International:
As the leading digital payments company in the Middle East and Africa, Network International serves over 250 financial institutions and 130,000 merchants across more than 50 countries. The company’s mission is to drive business and economic growth by simplifying payments and commerce.
