Baghdad-based e-commerce startup Rozenama has raised $150,000 in pre-seed funding to expand its platform, strengthen its engineering capabilities and grow into more Iraqi governorates.
The startup, founded in 2022 by Abbas Muhil and Mohammed Fawzi, provides tools that help Iraqi businesses manage online stores while integrating delivery services, payment options and cash on delivery.
The investment was made by Iraqi entrepreneur Mohammed Haider, chief executive of Aljasmi Perfumes.
Rozenama targets merchants still selling through social media
Rozenama is focused on businesses that continue to rely heavily on Instagram, WhatsApp and other social platforms to collect orders and manage sales manually.
Its platform is designed to give those merchants a more structured way to handle online storefronts, inventory, fulfilment and payments.
That positions Rozenama within a growing category of local commerce-enablement platforms aimed at helping small businesses move from informal social selling toward more integrated digital operations.
Merchant base grows to more than 900
The company said its active merchant base has increased from around 250 to more than 900 over the past year.
Registered users have also surpassed 13,000.
The growth suggests increasing demand for locally adapted e-commerce tools in a market where many merchants still operate through fragmented channels and manual processes.
Funding will support engineering and new platform launch
Rozenama plans to use the new capital primarily for engineering and the launch of a refurbished version of its platform on 25 August.
The funding will also support expansion beyond Baghdad into additional governorates.
The company said much of its recent growth has already come from outside the capital, making provincial markets a major focus for the next phase.
Local payment and delivery models remain central
Rozenama’s model reflects the realities of Iraq’s e-commerce market.
While digital payments are expanding, cash on delivery remains widely used, making locally relevant payment and logistics integration especially important.
Platforms that can combine store management with delivery and multiple payment options may therefore be better positioned than generic e-commerce tools that are not designed around local operating conditions.
Why this matters
The funding round is small by global startup standards, but it is notable within Iraq’s developing technology ecosystem.
Rozenama is addressing a practical gap between social-media commerce and more formal digital retail infrastructure.
If it can convert merchants from manual order handling into structured online operations, the platform could help broaden e-commerce adoption beyond larger businesses and major urban centres.
Editor’s note
The more important signal is Rozenama’s growth outside Baghdad.
That suggests demand for e-commerce infrastructure is not confined to the capital and could support a broader provincial digital commerce market.
The next test will be execution: whether the company can scale its platform, delivery coordination and payment integrations while maintaining service quality across multiple governorates.
