The Shift from Cookies to AI: How Marketing is Evolving in a Privacy-First World

The marketing world is shifting from third-party cookies to AI-driven, privacy-first technologies. Google’s Privacy Sandbox, Apple’s App Tracking Transparency, and Meta’s losses reflect this transformation. Brands like Netflix, Sephora, and Spotify are leading the way with personalized AI experiences. Emerging tech includes biometric logins, emotional AI, and predictive interfaces.

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Banglalink Launches RYZE: A Comprehensive Digital Lifestyle App for Bangladesh’s Youth

Banglalink, part of VEON, has launched RYZE, a digital lifestyle app tailored to Bangladesh’s youth. Offering AI-powered personalization, the app provides skill development resources, entertainment, and rewards. It aims to empower the young population with digital solutions, supporting skill growth and digital inclusion in line with VEON’s broader strategy.

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Vodafone Egypt Expands Digital Healthcare Solutions to 314 Hospitals, Aiming to Serve 26 Million Patients

Vodafone Egypt has successfully deployed digital healthcare tools across 314 hospitals, benefiting over 6 million patients. The operator aims to extend these services to 26 million citizens. The initiative focuses on digitizing hospital operations, improving patient experiences, and streamlining processes, marking a significant transformation in Egypt’s healthcare sector.

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