Tam Bank, Kuwait’s first Sharia-compliant digital bank, highlighted its innovative digital services and solutions tailored to all customer segments, particularly the youth, during a workshop held for participants of the PR Academy by KFH. The workshop aimed to provide undergraduate students and fresh graduates with insight into the public relations and media department at Kuwait Finance House (KFH).
During the session, the Tam Bank team shared insights into the preparation phase leading up to the bank’s launch. This included key decisions such as selecting the bank’s name, logo, and brand identity, all designed to appeal to younger generations and align with their aspirations. The workshop also covered the cutting-edge services and solutions offered by the bank, emphasizing the social interaction and seamless digital banking experience available to customers through a single mobile application.
The team further highlighted the importance of digital transformation and Tam Bank’s advanced infrastructure, which is designed to enrich the youth banking experience with exclusive solutions and enhanced services.
Tam Bank also provides comprehensive support to the youth segment, offering a variety of benefits. Customers can redeem points for offers from well-known brands and enjoy weekly deals at Kuwaiti restaurants and coffee shops. Account holders have access to an array of online services, such as opening an account, tracking expenses, and transferring student allowances.
To open a Tam account, customers must be at least 15 years old and have a smartphone to download the Tam mobile application. Once enrolled, customers can benefit from various banking services, rewards programs, and exceptional discounts, along with 24/7 customer support.
The PR Academy program also featured workshops and field visits, offering students valuable hands-on experience. Participants visited KFH Capital, the KFH Auto showroom, Coded Academy, Al-Salam Hospital, and the Kuwait Times newspaper. Additionally, they enjoyed a photography session with renowned photographer Abdullah Al-Shaiji.
This program provided students and fresh graduates with practical knowledge in public relations and media, supported by cutting-edge training techniques, maximizing their learning experience during the summer break.
