Dubai-based SaaS startup Grubtech has raised $15 million as part of its Series B and Series A extension rounds, with no breakdown provided for the two rounds. The Series B was led by Jahez, the Saudi food delivery company, and included existing investors New York-based Addition, and the Saudi and UAE-based Hambro Perks Oryx Fund.
Previously, Grubtech raised approximately $19 million across its seed, pre-Series A, and Series A rounds, with the last disclosed round in late 2021.
Founded in 2019 by Mohamed Al Fayed and Mohamed Hamedi, Grubtech offers a unified restaurant operations and management platform. Its software integrates with food delivery aggregators, direct ordering platforms, self-ordering kiosks, logistics providers, and POS systems, enabling restaurants to manage all digital operations from one dashboard. The platform also allows restaurant owners to update menus and pricing across different platforms.
In addition to its main software, gOnline, Grubtech offers four add-ons to help F&B operators manage kitchens and pickup areas and gain actionable insights. Grubtech claims its solutions can double sales per square meter, improve service speed by 25%, and reduce operating expenses and waste.
Grubtech is used by over 700 global brands and restaurant chains in 18 markets, including grocery and pharmacy chains. The startup plans to use the new funds to expand internationally by setting up offices in Saudi Arabia, Europe, and the United Kingdom.
Co-founder and CEO Mohamed Al Fayed said, “Online F&B and quick commerce sales continue to grow rapidly. Our products empower our customers to use elements of their tech stack while adopting new sales channels and digital solutions seamlessly, eliminating silos within operations and data. We are excited to expand into new markets with strong demand and growth potential.”
Grubtech is Jahez’s seventh investment since going public in early 2022. Jahez’s Chief Investment Officer Abdulaziz Alhouti commented, “We’ve seen the value of Grubtech’s integration platform firsthand across our merchant base. We’re excited to support Grubtech as they innovate with new products and expand into new geographies.”
Other notable players in this space include Saudi’s Blink and Taker.
