Vodafone’s Showcase at COMEX 2024 Highlights Leadership in Tech-Telco Industry

A vibrant scene showcasing Vodafone's participation at COMEX 2024 in Muscat. The image features Vodafone's booth with interactive displays, visitors e

Muscat – Attracting more than 24,000 visitors, hosting over 15 educational workshops, and signing 7 partnership agreements, Vodafone’s participation at COMEX 2024 underscored its leadership in the tech-telco industry and its commitment to digitalization and collaboration for a better-connected future. Following the successful launch of its enterprise solutions, Vodafone showcased the practical benefits it can offer Omani businesses by leveraging its global expertise.

Eng. Bader Al Zidi, Vodafone CEO, stated, “Our dynamic display of technological expertise and strategic foresight at COMEX 2024 highlighted our role as a leader in driving innovation and connectivity. We connected with visitors and businesses, demonstrating our transformative solutions and their immense potential. The positive feedback we received reinforced our commitment to leading the way for a future where digital transformation in Oman knows no bounds.”

During the 4-day conference, Vodafone Oman signed several strategic agreements to amplify its social impact and drive innovation and convenience for customers. Among these was an MoU with Ericsson to boost ICT educational initiatives through the “Connect To Learn” program, fostering digital skills and attracting Omani youth to the ICT sector. Vodafone also partnered with Huawei to expand its In-Country Value initiatives, exploring training and development opportunities for Omani talents.

An agreement with Qpay will allow Vodafone customers to benefit from the platform’s Buy Now, Pay Later (BNPL) service, offering short-term, interest-free financing for a wide range of telecom and non-telecom products. Vodafone also partnered with Global City Net Technology (GCNT) to launch a centralized bulk SMS service for corporate customers, teamed up with SoftwareWorld Oman to deliver the Odoo.city platform for business operations, and integrated BIMA into the My Vodafone App to offer a range of insurance solutions. Moreover, a partnership with Byanat will create an intelligent value management platform, leveraging big data and analytics to drive digital transformation and enhance operational efficiency across sectors.

Beyond exhibitions and signings, Vodafone Oman’s engagement at COMEX 2024 included insightful educational workshops and industry discussions. Aneth Guerra, Chief Operating Officer, shared the stage with key industry players to discuss digital transformation, emphasizing Vodafone’s digital-native foundation and NEXT-LEVEL solutions. Guerra outlined Vodafone’s plans for comprehensive business connectivity in Oman, reinforcing its commitment to empowering businesses in a digitalized landscape.

Vodafone’s educational workshops at COMEX 2024 received overwhelming response and left a lasting impact on attendees. Focused on critical themes such as AI, Digital Transformation, and Future-proofing Businesses, these workshops offered participants actionable insights and tangible strategies for success.

Concluding its participation on a high note, Vodafone Oman received the prestigious Cyber Security Award, highlighting the company’s commitment to pioneering cybersecurity solutions and protecting the Sultanate’s digital infrastructure. Vodafone Oman’s innovative cybersecurity initiatives, including the Zero-Touch SOC, Bug Bounty Program, Cloud Protection, and Automation Copilot, have set a benchmark in the industry, enhancing the company’s security posture and saving over 300 hours annually through AI and automation, while blocking over 10 million attacks.

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