E3 Customer Experience Conference to Launch in Riyadh, Focusing on Innovation and Customer Satisfaction

A dynamic conference scene showcasing the E3 Customer Experience Conference in Riyadh. The setting includes a modern conference hall with digital display

The fourth E3 Customer Experience Conference will commence in Riyadh on Tuesday, July 9, to explore the latest trends and technologies aimed at enhancing customer experiences, fostering innovation, and facilitating the exchange of knowledge among specialists. Organized by the National Customer Experience Academy (NCXA), the two-day event will host approximately 750 participants from over 30 countries.

NCXA highlighted that the conference offers a unique opportunity to engage with global leaders in customer experience across various sectors, including telecom, government, banking, healthcare, e-commerce, and retail. The conference, themed “Transforming Experiences, Empowering Success,” will feature a hackathon organized by NCXA.

Abdulaziz Alosime, a board member of NCXA, shared with Arab News: “The Saudi market is witnessing remarkable growth with a strong focus on customer satisfaction, nearing SR50 billion ($13.3 billion) in value.”

Alosime added that the hackathon aims to improve customer interaction through innovative solutions, encourage talent discovery, and enhance cooperation and knowledge sharing between university students and professionals in both public and private sectors.

The conference will cover topics related to modern technologies in customer experience, such as automated chat, artificial intelligence, virtual experiences, and data analysis to enhance customer interactions and loyalty. It will also include specialized sessions and workshops.

Alosime, who is also CEO of Right Decision KSA, noted that the conference aligns with Saudi Vision 2030’s goals of enriching customer experiences, positioning the Kingdom as a global leader in this field, and promoting communication and cooperation among stakeholders.

NCXA, a non-profit academy under the Technical and Vocational Training Corp., is the first institution in the MENA region specializing in customer experience.

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